Audience Engagement Research - Skate Kitchen

The target audience for this film is young girls aspiring to stand up for themselves and their abilities in the world. By showing the strength and tenacity of Camille, the movie highlights the power of women and that they are able to overcome obstacles in many various forms to reach their fullest potential. A few marketing techniques which they used to share the film are Giphy which created stickers and portraits to reach over 2 million views, Tumblr which hosted a video answer time with the cast of the movie, and Twitter who verified both the film's and the director's accounts to add popularity. The main form of media used was digital as the target audience they intended to reach resides there. They also reached out into a shoe company (New Balance), a camera company (Polaroid), and a skating company (Volcom) to further create their brand. A few aspects of their marketing that I would want to use our social media presence as well as reaching into companies that teenagers are interested in such as popular style companies.