CCR Question #2 Draft

My audience engagement research showed that reaching out to those with connections is the best possible way to gain attention. Our target audience consisted of children, teenagers, and young adults with a heart and mind for adventure and pushing boundaries. As these groups are at the forefront of the technological world, we want to cater to that in as many ways as possible. To do that, we want to advertise on Instagram as well as contacting popular accounts that match our target audience to promote our film to hopefully encourage the bandwagon effect. Our marketing plan will also include Youtube ads and clips to encourage people to want to watch the full movie.  My distribution research showed me that to attract positive attention for our film, we must distribute it among areas where people are attracted to it and respond to it. For distribution, we would like to place our film in two main streaming services such as Youtube and Netflix, both popular in younger generations. We also looked into getting a professional distribution specialist as they have the expertise to place our film in all the places it would do best. This seems to work best for our target audience as it will allow them to find the film in realms they are already familiar with while being promoted by icons that they will recognize and appreciate.